LIFEMAX 90 Coaching Agreement

Version 3.0 · October 14, 2026

This is the agreement you accept at checkout when you buy LIFEMAX 90. Schedule A at the end is the one page summary.

1. Parties

1.1 This Coaching Agreement (the "Agreement") is between Robert William Craig Jr., doing business as Rob Malagisi, through RWCraig Enterprises LLC ("Coach"), and the individual who buys LIFEMAX 90 and accepts this Agreement at checkout ("Client"). Coach and Client are each a "Party."

1.2 Client's name, email address and payment details are the ones recorded at checkout on Whop.

2. Definitions

• "Program" means the LIFEMAX 90 coaching program described in Section 4.
• "Day 1" means the day Client's first payment for the Program is made. "Day 90" is Day 1 plus eighty nine (89) days.
• "Program Period" means Day 1 through Day 90. Week 1 is days 1 to 7, week 2 is days 8 to 14, and so on through week 13.
• "Audit" means the 60 minute one on one video call in week 1 described in Section 4.2(a).
• "Gameplan" means Client's personal written 90 day plan described in Section 4.2(b).
• "Targets" means the three (3) measurable targets Coach and Client set together at the Audit.
• "Weekly 1:1" means the weekly one on one video call described in Section 4.2(c).
• "Portal" means Coach's members website, where Client signs in with Whop.
• "Community" means Coach's private LIFEMAX 90 Discord server.
• "Check In" means the weekly check in Client sends in the Portal each Sunday.
• "Pillars" means the five Program areas: (1) body; (2) face and grooming; (3) style and presence; (4) discipline; and (5) social and confidence.
• "Materials" means everything Coach provides or creates for the Program, as described in Section 14.

3. Eligibility

3.1 Age. Client must be at least eighteen (18) years old. By accepting this Agreement, Client confirms Client is 18 or older and agrees to show proof of age on request. If Client is under 18, Client may not join, this Agreement is void, and Coach will refund everything Client paid.

3.2 Eating disorders and body dysmorphia. The Program involves tracking weight, waist measurements, food and progress photos, and is not right for anyone with an eating disorder or body dysmorphia. Client confirms that Client answered Coach's screening questions truthfully. If, after Client joins, Client discloses or Coach reasonably believes that Client is experiencing an eating disorder or body dysmorphia, Coach will pause all body and food tracking and refer Client to a qualified professional. Coach may continue coaching the other Pillars if Client wants to and a professional says it's fine, or end the Program and refund the pro rated value of the unused part of the Program Period.

3.3 Coach's discretion. Coach may decline anyone for any lawful reason and may pause new enrollment at any time. Pausing enrollment never affects a Client who is already in the Program.

4. What Client Gets

4.1 Overview. The Program is ninety (90) days of one on one coaching across the five Pillars, delivered online during the Program Period, with two live group calls a week, the Community and the Portal.

4.2 Included. Coach will provide:

(a) The Audit. One 60 minute one on one video call in week 1, usually on the first Friday after Day 1. It covers all five Pillars, Client's intake and Client's day 0 photos. Coach and Client set the three Targets and a seven (7) day first win at the Audit.

(b) The Gameplan. Client's written 90 day plan, in three phases, delivered in the Portal within forty eight (48) hours after the Audit. Coach updates it during the Program, including after the week 6 re audit.

(c) Weekly 1:1s. One video call with Coach each week from week 2 through week 13, at a fixed weekly time agreed with Client. Each call is 30 minutes, except the week 6 re audit and the week 13 review, which are 45 minutes each. The week 13 review is held by Day 88. Calls happen on Discord. Coach writes a call note after each call, which Client can read in the Portal.

(d) Coach's number. Client may text Coach's personal number. Coach aims to reply the same day, and messages that arrive late in the day get a reply the next day. Coach answers reviews (for example a training form video, an outfit, a meal or a skin photo) with a voice note within twenty four (24) hours on weekdays. Reviews sent on a weekend are answered by Monday night. This is not 24/7 access and not an emergency line.

(e) Two group calls a week. A live lesson on Monday and live hot seats on Thursday, each about sixty (60) minutes, on Discord. Both are recorded, and the replays are posted in the Portal. Attending is optional. Coach may skip a group call in a holiday week, with at least seven (7) days' notice.

(f) The Portal. Access during the Program Period to Client's daily checklist, Gameplan, Targets, scorecard, call notes, the Check In, the intake, progress photos, and every lesson, replay and tool in the Portal.

(g) The Community. Access during the Program Period to the members' Discord, including the daily scores channel, wins, hot seats, the pillar channels, and an accountability partner (another member, or Coach until one is free).

(h) Check In review. Client sends a Check In each Sunday in the Portal. Coach reads each Check In before Client's next Weekly 1:1.

(i) Progress tracking. Day 0, first win, week 6 and week 13 photos (front, side and face), weight and waist every two (2) weeks, the daily checklist percentage, a weekly accountability score out of 100, and a 1 to 10 execution score for each Pillar at the Audit, week 6 and week 13. The execution and accountability scores measure how consistently Client did the agreed work. Coach never rates Client's appearance, face or attractiveness.

4.3 Pay in full bonus. If Client pays the full fee at checkout (including through a pay later option where Coach receives the full fee up front), Client also gets a Closet Video Review: Client films Client's wardrobe and Coach sends back a recorded review. The bonus has no cash value and is not refundable separately.

4.4 Referral bonus. If someone Client refers joins the Program, Client and that person each get one (1) extra 30 minute one on one call with Coach, used before that person's Day 90. Each referral who joins counts. The bonus has no cash value. If Client mentions the referral bonus in any public post, Client must clearly say that Client gets a reward for referrals.

4.5 Scheduling. Client books the Audit and picks the Weekly 1:1 time through Coach's booking link or directly with Coach. Either Party may move a Weekly 1:1 with at least twenty four (24) hours' notice. A Weekly 1:1 that Client misses without twenty four (24) hours' notice is not owed again, though Coach may rebook it if Coach has an open time. If Coach cancels a call because of illness or an emergency, Coach will reschedule it within seven (7) days.

4.6 Not included. The Program does not include medical, psychological, therapy, dietetic or any other licensed service (Section 7); advice on using peptides, hormones, medications or other drugs (Section 7.3); surgery or cosmetic procedure advice; pickup or seduction scripts; done for you services; or anything not listed in this Section 4.

5. Fees and Payment

5.1 Fee. The fee is either:

(a) $997 paid in full at checkout; or

(b) two (2) payments of $547 (total $1,094), the first at checkout and the second thirty (30) days after the first.

5.2 Price changes. Coach may change the price for future clients at any time. A price change never affects a Client who is already in the Program, and never affects Client's renewal price (Section 6).

5.3 Payment processing. Payments are processed by Whop. By choosing two payments, Client authorizes Coach, through Whop, to charge the second payment to the payment method on file when it's due. This is an installment plan for a fixed total, not a subscription, and it ends after the second payment.

5.4 Full fee owed. Choosing two payments doesn't reduce the total fee. The second payment is owed whether or not Client keeps participating, except as stated in Section 3 or Section 5.7.

5.5 Failed payments. If a payment fails, Client must update the payment method or pay within seven (7) days. If it isn't fixed in seven (7) days, Client's access to the Weekly 1:1s, the Portal, the Community, Check In review and texts pauses until it's paid. A pause doesn't extend the Program Period.

5.6 No refunds. All fees are non refundable once paid, including for missed calls, unused services, leaving early or a change of mind. The only exceptions are Sections 3.1, 3.2 and 5.7, and any refund the law requires. Client agrees to message Coach first about any billing problem so the Parties can try to fix it within ten (10) business days before Client contacts a bank or card company.

5.7 If Coach can't deliver. If Coach cancels the Program or can't deliver a material part of it for reasons within Coach's control, Coach will refund the pro rated value of the part not delivered.

5.8 Taxes. Fees are in U.S. dollars and include any applicable taxes unless checkout says otherwise.

6. Renewal and the End of the Program

6.1 Access ends on Day 90. Client's access to the Portal, the Community, the Weekly 1:1s and Coach's number ends at the end of Day 90 unless Client renews.

6.2 Renewal at the same price. Before Day 90, Coach and Client talk about renewing at the week 13 review. Client may renew for ninety (90) more days at the price Client paid for this Program ($997 in full, or two payments of $547), even if the price for new clients has gone up since. Renewal is never automatic. Client renews only by paying the renewal link Coach sends.

6.3 How a renewal works. The new ninety (90) days start on the day the renewal payment is made, and this Agreement, in the version current on that day, applies to the new period. A renewal has no new Audit (the week 13 review takes its place). Client keeps the same weekly time and partner if both still work. Coach builds a new Gameplan within forty eight (48) hours.

6.4 If Client doesn't renew. Before Day 90, Coach sends Client the Gameplan as a PDF so Client keeps it. Client keeps everything Client wrote or built. Client's access ends on Day 90 as stated in Section 6.1.

6.5 Coach may decline a renewal for a breach of Section 10, or because Coach is at capacity or has stopped running the Program.

7. Coaching Only, Not Medical Advice

7.1 Coaching only. The Program is education and coaching. It is not medical, psychiatric, psychological, counseling, therapy, dietetic or any other licensed health service. Coach is not a physician, dietitian, psychologist or licensed therapist. Nothing in the Program diagnoses, treats, cures or prevents any disease or condition.

7.2 See a doctor first. Client should talk to a physician before starting the Program and before changing exercise, diet, calories, sleep or skin care, especially with any medical condition, injury or history of one. Client should stop any activity and get medical help if Client feels pain, dizziness, shortness of breath or other symptoms. Client's doctor's advice always beats any Program guidance.

7.3 Peptides, medications and drugs. One Program module covers peptides and similar compounds for education only. Coach does not advise on, recommend, source, sell or dose peptides, research compounds, hormones, prescription medications or any other drug or medical treatment. Every health question, including hair loss treatment, skin conditions and supplements, goes to Client's physician. General grooming guidance (for example cleanser, moisturizer and sunscreen) is not medical advice. Client agrees not to discuss sourcing, dosing or selling any such substance in any Program space.

7.4 Social and confidence. This Pillar is coaching on habits, plans and practice. It is not therapy and does not include pickup or seduction scripts. If Client's concerns seem to need clinical support, Coach may refer Client to a licensed professional.

7.5 Assumption of risk. Training and diet changes carry inherent risks, including injury. Client takes part voluntarily and accepts those risks to the extent the law allows.

7.6 Emergencies. Coach is not an emergency service. In an emergency, Client should call 911. In the United States, Client can call or text 988 for the Suicide and Crisis Lifeline.

8. Results Not Guaranteed

Results depend on Client's effort, consistency, genetics, health and other things outside Coach's control. Coach makes no guarantee or promise of any result, including any change in appearance, weight, body composition, health, social life, dating or income. What Coach commits to is the work in Section 4. Any results of other people that Coach shares are individual experiences and are not typical unless Coach says so.

9. Client's Part

Client agrees to:

(a) show up to the Weekly 1:1s and send the Check In each Sunday;

(b) give honest information in the intake, the daily checklist and the Check Ins, including health changes that matter for safe participation;

(c) talk to a physician as described in Section 7.2;

(d) make Client's own decisions and take responsibility for them;

(e) keep a valid payment method on file until all payments are made; and

(f) follow Section 10.

10. Conduct

10.1 Standards. Client will treat Coach and other members with respect. Client will not: harass, threaten, demean or discriminate against anyone; rate or comment on anyone's face or body; share sexual content, or any content of another person without their consent; share any other member's identity, photos, numbers or personal information; record, screenshot or share the group calls, the Community or other members' posts outside the Program; sell or promote anything (including peptides, research compounds or other substances) in any Program space; recruit members for other programs; or use the Program for anything unlawful.

10.2 Enforcement. Coach may warn, suspend or remove Client for a breach of Section 10.1. Removal for a breach doesn't entitle Client to a refund, except as the law requires.

11. Recordings, Privacy and Photos

11.1 Group calls. The Monday lesson and Thursday hot seats are recorded (video, audio and chat), and the replays are posted in the Portal for members only. By joining a group call, Client agrees to be recorded. Client may keep the camera off, use a first name only, or ask Coach to cut a personal moment from the replay. Coach will not publish any recording that shows or identifies Client without Client's separate written consent under Section 12.

11.2 One on one calls. Coach records a Weekly 1:1 only if Client agrees, and uses the recording only to coach Client. Recordings are linked in Client's call notes in the Portal.

11.3 What the group sees. When Client posts a daily score to the Community, the group sees that score line under Client's name. Nothing else from Client's Portal (the Gameplan, Check Ins, intake, photos, weight or waist) is ever shown to other members.

11.4 Client's information. Coach keeps Client's personal information, photos, measurements, Check Ins and intake answers confidential and uses them only to coach Client. Coach shares them only (a) with the service providers that run the Program (Whop for payments and sign in, Discord, Supabase for the Portal's data and private photo storage, Vercel for hosting, Bunny for video, and the scheduling tool), under their confidentiality terms; (b) when the law requires; (c) when reasonably needed to protect someone from serious harm; or (d) with Client's written consent. Coach never sells Client's personal information.

11.5 Progress photos. Photos are stored privately, are visible only to Client and Coach, and open through links that expire after an hour. Client may delete any of Client's photos in the Portal during the Program Period. Photos are used only for coaching unless Client signs a separate release under Section 12. After the Program ends, Coach will delete Client's photos within thirty (30) days of Client's written request.

11.6 Member confidentiality. Client will keep private everything other members share in the Program, including their identities, stories, photos and results, during and after the Program.

12. Testimonials

12.1 Coach will not use Client's name, image, voice, photos, measurements, results or testimonial in any marketing without Client's separate signed release, which is optional and never a condition of joining or of any Program benefit.

12.2 Client may revoke a release for future uses at any time in writing. Coach will make reasonable efforts to remove content already published from channels Coach controls.

12.3 Coach never offers payment, discounts or Program benefits in exchange for a positive review or testimonial, and follows the FTC's rules on endorsements and reviews.

13. Term and Ending Early

13.1 Term. This Agreement starts when Client accepts it at checkout and ends at the end of Day 90, or at the end of any renewal period.

13.2 Client leaving early. Client may stop at any time by telling Coach in writing. Section 5.6 applies to refunds.

13.3 Coach ending it. Coach may pause or end Client's participation under Section 3.2, Section 5.5 or Section 10.

13.4 Survival. Sections 5 (as to amounts owed), 7, 8, 11, 12, 14, 15, 16, 17 and 18 survive the end of this Agreement.

14. Intellectual Property

14.1 Coach's Materials. Coach owns all Materials, including the LIFEMAX 90 name, the frameworks, the Gameplan format, checklists, templates, lessons, recordings and the Portal. Client gets a personal, non exclusive, non transferable license to use the Materials for Client's own self improvement. Client keeps the Gameplan PDF after the Program ends.

14.2 Restrictions. Client will not copy, share, resell or publish the Materials, build a competing program from them, or share Client's Portal login or any recording with anyone.

14.3 Client's content. Client owns the photos, Check Ins and other content Client submits, and gives Coach a limited license to use it only to coach Client, subject to Sections 11 and 12.

15. Limitation of Liability

15.1 To the maximum extent the law allows, Coach's total liability arising out of this Agreement or the Program is limited to the fees Client actually paid under this Agreement.

15.2 To the maximum extent the law allows, Coach is not liable for indirect, incidental, special, consequential or punitive damages, or lost profits.

15.3 Nothing in this Agreement limits liability for gross negligence, willful misconduct, or anything that can't be limited under the law.

16. Indemnity

Client will indemnify Coach against third party claims arising from Client's breach of Section 10 or Section 14, or Client's willful misconduct.

17. Disputes and Governing Law

17.1 Talk first. Before starting any formal proceeding, a Party will send the other a written description of the dispute, and the Parties will try in good faith to resolve it within thirty (30) days.

17.2 Small claims. Either Party may bring an individual claim in small claims court if it qualifies.

17.3 Courts. Otherwise, any dispute will be resolved only in the state or federal courts in Orange County, California. Nothing in this Section limits any right Client has under the consumer protection laws of Client's home state.

17.4 Governing law. This Agreement is governed by the laws of the State of California, without regard to its conflict of laws rules.

18. Electronic Acceptance and General Terms

18.1 Acceptance. Client accepts this Agreement by typing YES to the checkout question confirming Client is 18 or older and agrees to the LIFEMAX 90 coaching agreement, and completing payment. That acceptance is Client's signature under the federal E-SIGN Act and the California Uniform Electronic Transactions Act. Coach keeps a record of the acceptance (Client's name, email, date and time, and this version). Client may ask for a copy at any time.

18.2 Entire agreement. This Agreement, together with Client's intake answers and any signed release, is the entire agreement about the Program and replaces any earlier statements, including marketing, where they conflict.

18.3 Changes. Changes must be in writing and agreed by both Parties, except that Coach may adjust group call times and other logistics with at least seven (7) days' notice, as long as the deliverables in Section 4 are not reduced.

18.4 Severability. If any part is found unenforceable, it's enforced as far as allowed and the rest stays in effect.

18.5 Assignment. Client may not assign this Agreement. Coach may assign it to an entity Coach controls or to a successor, with notice, as long as Coach keeps coaching Client personally.

18.6 Relationship. This Agreement doesn't create an employment, partnership, agency or fiduciary relationship.

18.7 Force majeure. Neither Party is liable for delay caused by events beyond its reasonable control. Coach will reschedule affected calls as soon as reasonably possible.

18.8 Notices. Notices may be sent by text to the number Client and Coach use for the Program, or to the email recorded at checkout.

18.9 No waiver. Not enforcing a part of this Agreement is not a waiver of it.

Schedule A · LIFEMAX 90 at a glance